Desperate Housewives Gets Sponsor

As part of its contribution to the promotion of local content in Nigeria’s entertainment industry, Procter and Gamble Nigeria has announced that it will be sponsoring the African adaption of the popular and award winning American series, Desperate Housewives with two of its leading brands – Oral B and Ariel detergent.

Speaking at the premiere which held on 28 April, 2015 in Lagos, Ehis Enakabor, Director of Commercial and Brand Operations, P&G Nigeria said the series is an authentic platform for enthralling and spell-binding homegrown content that will bring fun and entertainment to the family.

“As the global leading player in the domestic front, it is only natural we partner with a brand like Desperate Housewives, a popular home-centered series that brings fun and entertainment to the family. Just as the show is set to offer enthralling and spell-binding homegrown content, Procter & Gamble’s products - Oral B and Arial, are poised to positively touch the lives of millions of family worldwide, including Nigerians,” she said.

During the premiere event, one of the P&G’s sponsoring brands; Oral B gave out a washing machine to the winner of the ‘Smile of the Day’ competition. The surprised winner, Adebanke Elegbede thanked P&G for its generosity.

Mo Abudu, CEO of Ebony Life TV, owner of Desperate Housewives Africa franchise, commended P&G for adopting and believing in the potency of the African adaption of the American series, adding that its sponsorship is a proof of its commitment to supporting homegrown entertainment.