This development was made
known when Optima Media Group and lead sponsor and Etisalat Nigeria announced
the commencement of the new season on Wednesday at a media launch held at Mela
Rossa in Ikoyi, Lagos.
Speaking at the launch, the
Executive Director of Optima Media Group (OMG), Nigerian Idol franchise owners,
Mrs. Ugochi Pedro noted that the reality show has established its mark as a
leading talent hunt platform that is providing needed opportunities for budding
music stars to be discovered and nurtured for stardom.
“For five years running, we have been on this
interesting journey of changing lives and helping people achieve life dreams.
The key thing for us is to see these discovered talents become the real stars
they are designed to be. We are taking this commitment to a new level this season.
Nigerians can expect many exciting moments ahead,”
she said.
Mrs. Pedro also enjoined
young Nigerians with promising career in music to take advantage of the
Nigerian Idol platform to showcase themselves on a global stage while creating
a career path for themselves.
Also speaking, Mr. Enitan
Denloye, Director, Brands and Experience described this edition of the Nigerian
Idol show as “a season of differentiation”
that will be raising the bar in every aspect of the show. He stated that part
of the expectations would be to see young musical talent that will bring about
the value of creativity into music.
Nigerian Idol is in its fifth
season after a successful debut in 2010 won by Yeka Onka. In the following
years which saw the emergence of Mercy Chinwo, Moses Adigwe and Zebili Evelyn
(Evelle), it has grown in popularity and followership on the basis of the
unique platforms it offers to young Nigerians with exceptional music talent. It
is the only music TV reality show in Nigeria with a global appeal that
currently cuts across 46 countries.
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