By Lolade Bamigbola
Looking at its growth
trajectory, it is safe to say that Samsung, which has been pushing the
boundaries of design and utility of smart devices, has not relented in its
innovative streak. The electronics giant believes that smartphones have become
one of the most used devices by most people and design is extremely important (as
this is what first catches the attention of consumers). This reality was
evidenced in its just announced beautifully crafted, fully metallic uniform body,
Galaxy A Series. The new Galaxy A series comes with a slim design, superior
hardware and many more exciting features and benefits.
In December 2014, Samsung
Mobile introduced the ‘A Series’ of devices into the market to consolidate on
the gains of the ‘S Series,’ which connect to the consumers in a way no
smartphone had done since the introduction of the first smartphone
devices. The first in the series of
these new devices are the Galaxy A5 and A3. Many technology reviewers have in
agreement that these are the phones for the stylish consumers.
Galaxy A3 and A5 series are
quality offerings. Their upscale good look and slim, full metal unibody offer a
feel-good tinge that only comes with deep satisfaction. In a country where
people like to flaunt their gadgets, acquiring an ‘A Series’ Galaxy phone gives
you a feeling that puts you in a class of your own. The phones are offered in a
variety of colours, the black has a tuxedo good look while the white comes with
a sheen that blends easily with a style-conscious woman’s wardrobe, among other
arresting colours such as platinum silver, soft pink, champagne gold among
others.
Design
Late last year, Samsung
broke the all-polycarbonate mould of its Galaxy series with its metal-rimmed
Galaxy Alpha, a move that was replicated on the Galaxy Note 4 and now the
Samsung Galaxy A5 and A3. The Samsung Galaxy A3 and A5 remain Samsung’s
slimmest smartphones to date and they incorporate the Galaxy Alpha's premium
metal design with unique refined, full metal unibody designs.
Both devices feature
removable back covers. Most of the all-metal smartphones from other
manufacturers do not feature removable back covers - this is one of the Samsung
Galaxy A5 and A3 biggest strengths. The two hybrid SIM slots enable users
decide between the option of two SIMS or alternating the second slot for memory
expansion with a micro SD card.
Camera
and video
Since US President, Barack Obama,
was caught taking a selfie with other VIPs at Nelson Mandela's funeral, the
world has come to reckon with how powerful it is to have a device that
functions excellently with camera and video features. The Galaxy A3 and A5 carry on Samsung's
legacy for high-performing cameras with an advanced camera system that
generates brighter and clearer images. The 13MP rear shooter of A5 is quite
good, and so is the A3's 8MP camera. The front-facing 5MP selfie cam will
simply blow your mind away. These phones do a fantastic job of capturing the
scene in a wide angle. Samsung's selfie panorama worked like a charm, and
captured at least five people in the frame with room for one more. Both Galaxy
A3 and A5 offer superior mobile and social experience for young consumers who
want to express their unique style while constantly staying connected.
Innovative photo-taking
features, such as Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features,
and Rear-cam Selfie let users capture attractive selfies in high resolution by
automatically detecting and focusing on a person’s face. Users are also able to
quickly and easily share photos or videos on their favorite social media
channels with the devices' fast network speed of LTE Category 4 standard. With
selfies becoming the norm among upwardly mobile young and stylish people,
Samsung ‘A Series’ have introduced a new chapter to the manual of social media
usage with specific reference to Instagram and Facebook. You can wow the world
with your amazing selfies from your Galaxy ‘A Series’ phones.
Video watching on these
devices is really impressing with a 1080p video player – where the colours come
out as life-like as possible.
A
Fantastic viewing experience
The Galaxy A5 and A3 are
ideal for consumers seeking practicality and functionality as both devices are
equipped with an extraordinary Super AMOLED display and Adaptive Display
technology to deliver clearer images with deep contrast and better viewing
angles for more vivid, colourful content in virtually any environment, even
under bright sunlight. This implies that
images on both devices are sharper and more vivid than the display of other
smartphones in their categories. Users can expect breathtaking visuals and
crystal clear detail with this device. Its Super AMOLED panel delivers punchy
colours and excellent black levels that make it a great canvas for watching
videos and reading.
Powerful
Performance
The Galaxy A5 and A3 are
also outfitted with a very fast processor for seamless multi-tasking and faster
browsing experience. In addition, the phones include popular features exclusive
to Galaxy devices, such as Ultra-Power Saving Mode, Private Mode and
Multiscreen, as well as adjustable audio, which intelligently adapts and
enhances sound output based on the user’s surrounding environment. They are
also powered by the latest Android operating system that provides users with
stunning graphical capabilities.
Thanks to the battery
device, users can enjoy multimedia content, be productive on the go, and
capture great scenes and ideas whenever and wherever. Users can now enjoy top
quality sound at any time and place without disturbance, because of less
influence from surrounding sound with the improved adjustable audio function of
both devices.
A
Series Vs other Samsung Smartphones
The all-aluminum material
and unibody construction of the Samsung Galaxy A5 and A3 make them standout
from other Samsung Galaxy smartphones or indeed, other phones in the market.
Following the metal-framed (and plastic-backed) Samsung Galaxy Alpha and Galaxy
Note 4, the A5 and A3 represent Samsung's first stab at an all-metal build, and
the first of its smartphones to seal in the battery completely.
One might think that luxe
metal casings like these would house equally high-end specs, but the A series
is actually defined by midrange specs that target a more youthful demographic.
The square-sided handsets
look and feel good, similar to the Alpha, or like smaller, more maneuverable
versions of the Note 4. They are also on the light side and are noticeably
slim: in fact, they are the sveltest Galaxy phones yet.
The Galaxy A5 and A3 have
extra themes like Samsung's TouchWiz interface, which allows for an intuitive
handling of everyday tasks on the phones. Both phones also have their own
unique touch sounds which other Galaxy phones do not have.
Excitingly, given the noisy
outdoor conditions in most cities, the Galaxy A5 and A3 emphasize sound
quality, with adjustable audio that increases volume when it detects competing
background noise. Another feature, called Wise Voice, helps keep volume levels
constant for the receiver even if you're holding the phone away from your face.
Conclusion
As part of Samsung Mobile's
promise of commitment to the leadership and innovation in the smartphone market
and the development of best-in-class products to meet the ever-changing needs
of consumers, the latest Samsung Galaxy A series (the Galaxy A5 and Galaxy A3)
are innovative smartphones which are well suited to today’s upwardly mobile
youth. The phones are all about connectivity, sharing exciting moments with
friends and family and being socially relevant. They offer a refined, trendy
design and the most advanced functions to support social networking. Both
devices empower young consumers to quickly and easily capture meaningful
moments, connect to social media and share the content effortlessly. In other
words, trendy youth can express themselves in greater style through the new
Samsung Galaxy A5 and A3 devices.
Lolade is a consultant with
XLR8, a communications consultancy with headquarters in Lagos
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