BET Set To Go African!

In a bid to further showcase the continent of Africa in good light, Viacom International Media Networks (VIMN) Africa is partnering with MultiChoice to launch a brand new localised BET channel.

Designed to reflect, respect, and elevate the rich variety and positive values of African & African-American culture, BET will be VIMN Africa’s second BET channel on the continent, expanding the network’s family entertainment offering for viewers between 20 and 49.

The new 24-hour channel will provide an uplifting blend of locally produced and international programming from a variety of genres, including drama, family-friendly sitcoms, stand-up comedy, documentaries, talk shows, awards specials, reality series, gospel music, and more.

Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, “VIMN Africa is delighted to announce the launch of this new BET channel - our tenth channel and multimedia entertainment brand in Africa.  BET will connect viewers with international trends, talent and thought leaders, whilst simultaneously celebrating Africa’s talent and creativity.  This evolution for the BET brand on the continent significantly broadens our general entertainment offering and provides a dynamic and compelling new destination for viewers.” 

Aletta Alberts, GM Content for MultiChoice South Africa said: “The new BET channel will enrich our Premium customers’ television viewing experience with bespoke local content such as the reality series, Top Actor in addition to world-class entertainment such as the premiere of the epic 12 part miniseries, A.D. The Bible Continues, premiering on DStv over Easter, a sequel to The Bible – an award winning miniseries created by Mark Burnett.”

The move comes as VIMN Africa, Africa’s most prolific international broadcaster, celebrates ten years of operations in Africa, marked by the launch of MTV Base on 22 February 2005.