As part of its continuous strategic engagement with stakeholders and different regions in Africa, The All Africa Music Awards, AFRIMA, in partnership with the African Union Commission, AUC, staged a stakeholders’ conference for the Northern region of Africa in Morocco, on Thursday, July 23, 2015 at Sofitel Casablanca Tour Blanche Hotel, Rue Sidi Belyout, Casablanca, with the theme; Integration of Africa Through Culture and Music.
All Africa Music Awards, AFRIMA, is designed to promote the distinct rich African music worldwide, engaging millions of fans by propelling African music to glorious pinnacles beyond the borders of Africa.
In Africa, music is always seen as inseparable from human existence. It carries long traditions and values that are associated with the people and represents part of their identities.
Music in African societies, as it functions in many different societies in the world, has enormous value. Music, either making it or listening to it,is linked to life experiences and peoples’ culture.