Through the Master Bar Academy Programme (also known as MBA), Diageo, parent company of Guinness Nigeria Plc has kicked
off its 2015 Master Bar Academy Programme in Nigeria.
Diageo aims to help Nigerian bartenders learn world class
bartending techniques they need to build successful careers. The
programme also highlights viable career prospects bartending offers Nigerian
youths who wish to pursue a career in the field.
The Master Bar Programme is the
brainchild of Mark Barrett, Spirits Capability Manager for Diageo Africa, who
created the academy after visiting bars and clubs in Africa and constantly
getting the incorrect serve or bad service. To help address this skill gap in
Africa, Diageo launched Africa’s largest bartending programme -The Master Bar
Academy. Since its inception, this Academy
has helped to train more than 26,000 bartenders across 14 African countries. Thanks to the Master Bar Academy Programme, 1,000 Nigerian
Bartenders have also been equipped with world class skills they need to improve
their service and build successful careers as bartenders. As part of the
programme, each
bartender is enrolled in a three month course consisting of three modules
covering core bartending themes like: customer service, the art of bartending,
tools of the trade, bartender secrets, drink categories, spirit production,
brand knowledge, perfect serves, counterfeit spotting, up selling and
responsible serving.
“We are proud of the part we are
playing to celebrate exceptional bartending skills. We are recognising our
winner today, but at the same time, we are helping to build the skills of all
participants. In the coming days, we look forward to giving more opportunities
to an additional 1, 000 Nigerian bartenders”.
The overall winner of the MBA
bartending competition, Michael Toriola, will be tutored to qualify and
represent Nigeria at the World Class Bartending Competition which will holds in
South Africa later this year.
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