Lovers of edge-of-the seat soap operas are in
for a blast with the premiere edition of Middlemen
taking over TV screens across the nation. The TV series which is sponsored by
IDL distillers makers of VELETA fruit wine features established thespians such
as Femi Jacob’s (Arc), Hadiza Abubakar (Pamela), KC Ejelonu (Tap), Chucks Ogene
(Tim) while the Executive Producer is no other than the delectable Joseph
Oamen.
In his words, Bolaji Alalade, Head of
Marketing, International Distillers Limited, who explained his companies
involvement in the project series said; “We have decided to support this
project because we have come to discover that soap operas are seen as a mode of
relaxation for scores of families. The soap reaches out to people of all walks
of life and it also cuts across all age strata. That reach cannot be overlooked
and it is a veritable opportunity to showcase our products while families are
entertained”.
The suspense filled
soap opera sees Toju Aisha Peters (TAP) and Adeola
Remilekun Coker decide to start their own advertising agency in a small
apartment after both losing their jobs when they failed to land The Walnut
Incorporated account.
They start the agency ARC & TAP
right there in Adeola’s small apartment much to his girlfriend’s dismay and go
through a series of clashing ideas, constant struggle to land accounts (big or
small), making a mark in the industry and their never ending story of who
actually is boss.
Every year Walnut Incorporation
gives AD agencies a chance to pitch to them why they think they should handle
their accounts and how they can move the brand forward. Toju and Adeola are
determined to get that chance. They do. And the big question of who becomes
boss comes to play.
The soap opera is being aired on various TV
stations such as MITV, STV and satellite platforms like: DStv, Startimes,
CONSAT and GOTV.
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