Moët
& Chandon has announced the introduction of Moët Ice Impérial, the world’s first-ever champagne specifically
created to be enjoyed on ice in warm climates. It would be recalled that in
July 2015, Moët &Chandonhad earlier announced the official launch of Moët Ice Impérial to corporate partners
through a small private event.
This
time around, the brand will be celebrating the entrance of this unique
Champagne into the Nigerian market by hosting an all-white exclusive party at Radisson
Blu on the 10th October, 2015.
This high profile event will be attended by key personalities in the society
cutting across captains of industry and ‘A’ list celebrities. The aim of the
party is to showcase the different fascinating ways Ice Imperial Champagne can
be enjoyed.
Packaged
in a luxurious white lacquered bottle with a black tie, gold label and a silver
design that revamps industry conventions, Moët Ice Imperial exemplifies the
house’s elegance, glamour and pioneering nature.
In
an earlier statement, the brand manager Emmanuelle Baroux revealed that Moët
Ice Imperial was one of the most successful champagnes in the world in 2014.
After such an achievement, Moët Ice Imperial decided to pursue a new strategy
of becoming the world’s first-ever seasonal champagne, specifically created to
be enjoyed on ice during social daytime gatherings in exclusive destinations.
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