In
furtherance of its commitment to women empowerment in its value chain, the
Nigerian Bottling Company (NBC) Limited has identified a unique opportunity to
empower indigent women from communities in Lagos where football pitches are
upgraded under the COPA Coca-Cola tournament. It is expected that it would
provide the women with trade assets and products for a sustainable livelihood.
Speaking at the handover
ceremony of the trade assets and products at the Jakande Estate Pitch, Isolo,
Uzo Odenigbo, Head Public Affairs and Communications, NBC Limited said “Women
empowerment and youth development remain key focal areas of our interventions
as the Company continuously partners with communities on shared values”.
His words: “As a business, we leverage women’s
economic power as a force for growth to further our shared objective of social
and economic development. Our route to market is leveraged on women
entrepreneurs who represent nearly 70 percent of our dealers, operating our
distribution channels and retail outlets across the country. We believe that
unleashing the entrepreneurial potential of women is one of the surest ways to
make our business sustainable, and one of the most effective and lasting ways
we can help families and communities prosper.”
The event
took place simultaneously with the presentation of upgraded pitches and
donation of football training equipment to the communities, as part of COPA
Coca-Cola activation.
Odenigbo
added that “NBC has continuously partnered with the communities, identifying
women with entrepreneurial mindset, who are diligent and would live up to the
expectation of growing their businesses to support their families and
communities. In addition, the women were exposed to practical business skills
training relevant to managing and nurturing a business in a sustainable manner.”
This
gesture has again demonstrated NBC’s commitment to empowering local communities
and supporting women entrepreneurs. Other beneficiaries of the initiative are
community women in Agege, Oworonsoki and Orile in Lagos State. The four
communities received upgraded pitches from COPA Coca-Cola as part of their
efforts towards developing grassroots football and raising young talents.
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