The star-studded event featured
A-list Nigerian musicians including, Paul Okoye of P-square; Rhythm & Blues
crooner, Darey Art-Alade; Mavin’s crew henchman, Dr. Sid and Afro Hip-hop star,
Sound Sultan, who teamed up to compete against one of Nigeria’s leading
basketball teams, the Lagos Islanders.
Other celebrities in attendance
included Vector tha Viper, Dr Sid, D’ Prince, Chidinma, Ikechukwu, Beat
Fm’s Jimmie, N6 of Cool Fm, Praiz, Vixen, Ace, JJC, Saeon, Push X, Sarz, Flexx, Tee Billz, Sweet J
of Harlem Globe trotters.
While celebrities turned up the court inside the Hall,
Sprite was the headline celebrity off the court as it engaged attendees with its
popular Sprite Triple Slam activation. The engagement saw consumers showing off
their skills in basketball, rap and dance moves before the main event
officially kicked off. Dance moves from the Sprite cheerleaders was indeed a
nice side attraction as event attendees sipped on ice-cold bottles of
Sprite.
Speaking about the event,
singer-song writer and recording artiste, Sound Sultan, who had participated in the first edition of the a Sprite Triple
Slam event in 1998 said that, “Through Sprite Triple Slam, Sprite is
effectively propping up the local Basketball League by providing a platform for
the discovery of new talents. I am passionate about the game and it is
gratifying to know that it is receiving the support of The Coca-Cola Company.”
Upcoming Rapper, Zlatan Ibile, who entertained
the audience with his freestyle rap disclosed that ‘’For many young Nigerians, Sprite
Triple Slam is not just a fun event; it has helped many talented teens and
young adults improve their Basketball, Dance and Rap skills. I am sure in the
long run, this will contribute positively to the country’s performance in
competitive Basketball while enriching the talent-base of the rapidly
growing music industry.”
Commenting on the night’s Sprite Triple
Slam performances and Sprite sponsorship of the Faceoff Celebrity Basketball
event, Senior Brand Manager, Flavours, Coca-Cola Nigeria Limited, Toyin Nnodi, said
that Sprite is committed to enabling its consumers bring to life
their true passions and ability for self-expression. Hip-hop has been a key element
of the Sprite essence for many decades and through our Sprite Triple Slam
platform, the brand actively sparks up the creativity inherent in young people”.
This year, Sprite Triple Slam
toured a total of seven Nigerian universities, providing excited campus
students in Benin, Ibadan, Calabar, Enugu, Owerri, Port-Harcourt, and Lagos, the
opportunity to engage with the brand though its unique
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