From a painter who turns over N5million per month (in some months) and drives a Nissan Pathfinder to a barber who makes profits up to N140,000 per month, Bata Mediaspotlights these individuals who believe in the dignity associated with labour and make role models out of them for the aspirational segment in the new television series - How To Make It in Lagos.
How To Make It in Lagos is a 30-minute television series which has each episode focused on one artisan where we catch his/her waking moments and go through the entire day with him/her as they share their story to "making it" in Lagos.
How did they start? How do they raise funding? How much did they start with? How long did their training last? What is their monthly turn-over? How much profit do they make? How do they price their products? How do they handle competition? What are their future aspirations? All these questions and more will be answered on each episode of the television series launching on TVC Entertainment on the 1st of April, 2016 at 7.30pm and will run every Friday afterwards. The first episode featuresJide Fashetirean AutoMechanic.
Please see trailer for HTMI Lagos here - https://youtu.be/v-y-VhdPBOw
About "How To Make It In Lagos"
In 2010, The CIA World Factbook estimated that 70% of Nigerians are living below the poverty line.
The Vice President of Nigeria, Professor Yemi Osinbajo also corroborated the report when he stated in August of 2015 that over 100m Nigerians living below poverty line.
Yet another report says 2 out of every 3 Nigerians is poor. The pertinent question now is – How do we make it in Nigeria?
After Bata Media conducted a research, we found that the term,"Making It" differs in definition between the top 30% in the A and B Socio-Economic Class and those amongst the 70% mentioned earlier in the CIA Factbook.
Bata Media has since launched a Television show to expose career options outside of arts and entertainment in its acclaimed television series – Under 40 CEOs – www.under40ceos.com.
However, we find that Under 40 CEOs is not speaking to the demographics in the 70% who also aspire to "Make It." For this group,"Making It" is about being able to earn income enough to eat, afford accommodation and clothing, get married, bear children and have enough to feed, cloth and send these children to school. Achieving these is termed"Making It" hence we focused this show on young artisans who started with little to no resources and are able to make a decent living doing what they do.
About Bata Media
Bata Media produces, promotes and distributes relevant content that bridges the gap between brands and their target audience. Content type include Television and Radio Programs; Web Content; Live Events and Feature Films.
Bata Media are the producers and copyright owners for Under 40 CEOs and How To Make It In Lagos.
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