Maltina,
the premium non-alcoholic malt drink has announced the return of its number one
Nigerian family dance show, Maltina Dance All Season 9.
The announcement was
made at a media parley event on Wednesday 3 August, 2016 at the company’s office
in Lagos.
With
Season 9 themed ‘Happiness Amplified’,
Maltina, famous for sharing happiness and promoting family values, promised
that the activities and dance routines lined up for this season will heighten
the excitement and happiness shared by competing families and viewers of the
dance show. According to Mr. Franco Maria Maggi, Marketing Director, Nigerian
Breweries Plc, “Maltina Dance All provides a platform for sharing happiness,
promoting family values and bonding. The lives of various families have been
positively affected through this platform.”
Mr.
Maggi stated that the previous editions utilized the regional auditions format
and that the brand received feedback that several families were unable to participate
in those auditions due to travel constraints. This year the brand chose the online
auditions format to make the dance show more accessible and give families the
opportunity to submit entries for the 2016 Maltina Dance All from the comfort
of their homes by making a short dance video and simply uploading the video on
the website.
The
show's innovative format this season will allow interested families to
participate by submitting their dance videos from all across Nigeria on the
Maltina Dance All website (www.maltinadanceall.tv).
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