Plans are underway
for the successful hosting of the 60th edition of the Havana Carnival and the
organisers are currently seeking ways to engage prospective sponsors for the
event.
One of the marketing
partners for the Carnival Mr Akin Olaiya, the CEO of Ambitus, informs that sponsors can gain
economically as publicity alone does not bring in sponsors for such events.
"We have agreed
that a shot be taken at activating an event that could allow sponsors six weeks
of exclusive marketing opportunity pre-Havana finale so that products and
services would be successfully marketed by intending sponsors." He said.
The
prestigious annual carnival hosted by the Sigma Club, University of Ibadan came into existence when Sigma initiated the Havana
Music Carnival in 1955 as a means of funding charitable causes for the club.
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