Tajudeen
Adepetu is at the helm of one of Nigeria’s biggest media conglomerate. The
fifty year old media mogul who has been described as the Ted Turner of Nigeria speaks
about his latest value offering, ONTV Max which recently berthed on DStv in
this interview with AHMED BOULOR.
With the addition of ONTV Max, how many channels do you now have under your stable?
With this latest addition, the
CMAGROUP now has four channels on the MultiChoice platforms; DStv and GOtv. They
are; the Soundcity Music Channel, Spice Fashion Channel, Televista Series Channel and the new ONTVMAX General Entertainment channel.
CMA is a General Media
Production and Television powerhouse with footprints in Satellite, Cable,
Digital and Terrestrial Television; Consolidated Media Associates Limited is
the ultimate brand/product enhancing and exposing company in today’s world,
offering excellent creative choices in the production of content either for
awareness, perception or product elongation.
The CMAGROUP produces six
channels in general; Soundcity, Spice, Trybe, Access24, OnTV and Televista. Consolidated
Media Associates Limited is Nigeria’s No. 1 leading Television Production Media
House. The CMA television brands and products have grown to be admired by vast
television groups and audiences across Africa. The success achieved by the
company and her offerings over the years has created huge follower-ship for
each of the individual Television Channel brands.
Consolidated Media
Associates Limited as a National and Continental Player and Heavyweight
originating from Nigeria has over the years strategically developed different
Television Brands to suit and cater for clients and households. These CMAGROUP television channels are cut
amongst the different spheres and genres in television viewership thereby
maintaining a tailor made open-window for different advertisers.
In relation to the existing ONTV, what is
different about ONTVMax?
ONTVMAX is a further rebranded extension of the ONTV experience and will
broadcast other syndicated content from other CMAGROUP channels on DStv and GOtv,
specifically from Trybe Movie Channel,
Televista content like the
telenovelas, spanking new and fresh music videos and exclusive contents from Soundcity, fashion and lifestyle
content from Spice fashion channel
and actualities / News information from Access24,
making and creating a complete television package experience unrivaled by any
platform currently in operation.
For how long has ONTV been in existence? What
have been your key drivers?
ONTV has been in existence
now for 3 years, and from inception has consistently been rated the number one
terrestrial station in Lagos. What has defined the success of ONTV has been its
content. ONTV meets its viewers expectations in their various spheres of need,
so if it’s drama, movies, music, telenovella, news, kiddies content and other
family programmes and shows you will find ONTV there.
What sort of programmes should viewers look
forward to with the launch of ONTV Max?
Our key drivers for content
include, sports; the Omnisports daily global sports news package, which comes
up every night and the highlight show of the same package, which gives breaking
news, updated sports news six times a day.
We have an extensive
library of telenovelas, be it Mexican, Filipino Brazilian or Indian, our
viewers have come to expect the best from us, and we are yet to let them down.
We also take news
seriously, and provide a headline news service six times a day.
We provide a wide variety
of quality productions on our Nollywood movie belt, whilst also providing a
wide library in original drama productions; this we believe is why we have been
rated number one for two straight years.
For best fresh music, we
have partnered with Soundcity, the leading light in African urban entertainment
and we dare say we are the first to bring viewers the best Nigerian and Pan
African music hot from Nigeria’s talented artistes and global artistes.
And for Lifestyle, we have
an array decent shows and delightful content from Spice TV, the only fashion
channel in Africa.
What is your relationship with MultiChoice? How many other channels do
you have on their DStv and GOtv platforms?
Our relationship with
Multichoice is a unique one, where we provide the best of thematic channels for
their various bouquets. The CMAGROUP has four of six channels now live on the
DStv and GOtv platforms, these are: The Soundcity
music and lifestyle channel; Nigeria’s truly first music channel, and the
emerging leader in African urban entertainment, number one in ratings and now
celebrating 10 years of its existence. The Spice
Fashion Channel, Nigeria’s leading lifestyle channel and Africa’s first fashion
channel. Televista Series Channel,
and ONTV MAX general entertainment
channel.
When did ONTVMax launch on DStv and GOtv?
ONTVMAX
launched on Thursday, 11 June 2015
Why did you decide to launch ONTV Max on DStv
and GOtv?
Our aim when we launch a
channel has always been to provide an avenue for all to watch all our channels’
creative content, now with DStv and GOtv, viewers are able to see our other
channels’ programs like the telenovelas which hitherto only broadcast on
Televista, now available on GOtv as well as DStv. Access is the key point of
television, ONTVMAX provides for her various viewers that access to a more
enriched viewing experience.
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