The 2015 headliners for the Hennessey Artistry experience
met with the C.E.O of Hennessey Worldwide brand. R
& B singer Praiz and rapper, Vector met with Bernard Peilon during the
C.E.O’s visit to Nigeria.
Celebrating
its 250th anniversary celebration this year, Hennessey Artistry- the
innovative musical platform- is set to be a more unique celebration of the
relationship between Music and the Hennessy brand this year as it takes a new
turn to re-emphasize the brands love for music hence, the theme for this year’s
celebration; “Hennessy loves Music”.
Brand
Manager Hennessey revealed that Hennessy Artistry will be celebrating music
from a genre perspective across different months. “Hennessy in Nigeria has been
known in recent times as a key player role in the growth of the music industry and
as such, Hennessy is drawing attention to other genres in the music industry
that may not be celebrated as they should in Nigeria”.
“We
also want to explore music through our headliners’ experiences, their stories
and their potentials. We are identifying with the artistes’ personal struggle
of realizing and never giving up on their talents amidst all the challenges,
especially in their choice of music genres”.
This year’s events will raise awareness for
Hennessy’s love for music while providing an opportunity for its audience to
own and identify with it. Hennessy Artistry will be celebrated by brand
representatives, brand ambassadors, lovers of Hennessy Cognac and a select
group of affiliates who share the same interests as the brand. Previous
Hennessy Artistry headliners include Jesse Jagz, Nneka, Cobhams, Kas, Jude “MI”
Abaga, Banky W, Sir Shina Peters, Tiwa Savage, Ice Prince, El Dee, Bez, Wizkid,
2face and other notable Nigerian acts.

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