Tuesday, September 1, 2015

Hennessey Headliners Meet With Hennessey CEO Worldwide




The 2015 headliners for the Hennessey Artistry experience met with the C.E.O of Hennessey Worldwide brand. R & B singer Praiz and rapper, Vector met with Bernard Peilon during the C.E.O’s visit to Nigeria.
Celebrating its 250th anniversary celebration this year, Hennessey Artistry- the innovative musical platform- is set to be a more unique celebration of the relationship between Music and the Hennessy brand this year as it takes a new turn to re-emphasize the brands love for music hence, the theme for this year’s celebration; “Hennessy loves Music”.
Brand Manager Hennessey revealed that Hennessy Artistry will be celebrating music from a genre perspective across different months. “Hennessy in Nigeria has been known in recent times as a key player role in the growth of the music industry and as such, Hennessy is drawing attention to other genres in the music industry that may not be celebrated as they should in Nigeria”.
“We also want to explore music through our headliners’ experiences, their stories and their potentials. We are identifying with the artistes’ personal struggle of realizing and never giving up on their talents amidst all the challenges, especially in their choice of music genres”.
This year’s events will raise awareness for Hennessy’s love for music while providing an opportunity for its audience to own and identify with it. Hennessy Artistry will be celebrated by brand representatives, brand ambassadors, lovers of Hennessy Cognac and a select group of affiliates who share the same interests as the brand. Previous Hennessy Artistry headliners include Jesse Jagz, Nneka, Cobhams, Kas, Jude “MI” Abaga, Banky W, Sir Shina Peters, Tiwa Savage, Ice Prince, El Dee, Bez, Wizkid, 2face and other notable Nigerian acts.

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