‘Veuve Clicqout Rich’ Makes Its Entry Into Nigerian Market

On the 12^th December 2015, the MaisonVeuveClicquot, known for its audacity and innovation, will introduce a new champagne in Nigeria, VeuveClic

quot RICH. This new blend of Champagne reaches into an age old tradition dating as far back as almost two centuries agowhere wines were blended to be enjoyed for greater sweetness; this blend was customarily described as “rich”.

VeuveClicquot RICH is a champagne created expressly for mixology. With a higher dosage and a tailored blend of grapes, VeuveClicquot RICH was born to invite enthusiasts to experiment according to their own tastes and customize their champagne experience.

The versatility of VeuveClicquot RICH urges consumers to enjoy it when and where they wish. From mountains to oceans, rooftops to canyons, winter or summer, day or night, VeuveClicquot RICH is perfect anyway, anywhere and anytime.

”CLICQUOLOGY”: THE IDEAL INGREDIENTS

The blend of VeuveClicquot RICH can combine with a universe of paired ingredients that will add a unique twist. The best possibilities to bring out the wine’s own native notes are divided into three categories and include: Fruity: Grapefruit, Pineapple / Fresh: Cucumber, Celery & Peppers / Elegant: Tea.

THE WINE: A NEW EMPHASIS ON FRESH FRUIT

Inspired by a fresh new vision for modern drinking, VeuveClicquot worked with professional mixologists, sharing their renowned savoir-faire of blending, to create a totally new wine for a new time. VeuveClicquot Cellar Master, Dominique Demarville, states that “sugar in champagne is like spices in a recipe, used correctly it can bring out specific aromas and play with taste”.

With VeuveClicquot RICH, the fruit is boosted to an exciting new level. The signature Pinot Noir of VeuveClicquot is given a new versatility with a higher dosage, while a greater presence of Meunier emphasizes fresh, fruity and gourmand notes. Citrus and floral notes are found on the palate, which are balanced with the dynamic freshness and creamy finish common to all expressions of VeuveClicquot. (Blend: Pinot noir 45% / Meunier 40% / Chardonnay 15%)

CLICQUOLOGY: THE PERFECT SERVE

1) Place ice cubes in a large wine glass

2) Add one of the recommended ingredients

3) Finish with chilled VeuveClicquot Rich

THE PACKAGING

In keeping with the audacious and playful spirit of VeuveClicquot, the packaging of VeuveClicquot RICH breaks all the rules. It is a bottle meant to be seen, encased in a silver foil sleeve embossed with VeuveClicquot’s emblematic comets. The silver foil shines the sun and sparkles at night.

THE VEUVE CLICQUOT RICH LAUNCH WILL BE PRECEDED BY AN EXCLUSIVE TASTING SESSION ON THE 9^TH OF DECEMBER 2015, TAILORED TO A SELECT AUDIENCE; THIS WILL BUILD UP TO THE LAUNCH PARTY AND AFTER PARTY SET TO HOLD IN AN EXCLUSIVE LOCATION SITUATED IN THE HEART OF LAGOS ON THE 12^TH DECEMBER 2015.