Heineken, the world’s
leading international premium beer, in its ongoing attempt to enhance the cities of the world, brings the
third edition of its Cities campaign to Nigeria.
This year’s campaign tagged
“Shape your City” is aimed at transforming great cities while broadening the
imagination of the new generation city dwellers, inspiring them to contribute
their quota to improving their cities.
To achieve the #ShapeYourCity campaign,
Heineken Nigeria partners with City Shapers, individuals known for using their skills in creating
one-of-kind experiences to make their cities more enjoyable for dwellers. They are
urban visionaries who have by small actions of their own, contributed to
shaping cities across Nigeria.
The selected City Shapers include: Bolanle
Austen-Peters, Founder of Nigeria’s foremost cultural hub, Terra Kulture; Theo Lawson, Architect
of the acclaimed Freedom Park and Kalakuta Museum; and Kenneth Gyang, Director of award
winning films Confusion Na Wa and Blood & Henna.
“Globally, Heineken is committed to making
great cities even greater and we are glad to include Nigeria in this movement.”
said Ngozi Nkwoji, Senior Brand
Manager, Heineken Nigeria. “This year’s theme of shaping cities is focused on
encouraging people to contribute to their city as Heineken believes that the smallest
of gestures have the potential to bring about unexpected transformation to our
Nigerian cities.”
As part of the campaign,
Heineken has also launched a series of limited Heineken City Edition bottles
and cans, each bearing the name of renowned cities across the globe including
10 Nigerian cities namely Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Benin,
Warri, Kaduna, Aba and Onitsha.
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