Telecoms giant MTN Nigeria has concluded plans to boost the financial fortune of its brand ambassadors in the next one year.
The drive is in line with its commitment to enhancing the lives of Nigerian musicians by providing platforms through which they can get lucrative value for their intellectual properties.
This much was made known when the General Manager, Consumer Marketing, MTN, Richard Iweanoge, recently unveiled Cobhams Asuquo, as the latest addition to MTN's list of brand ambassadors. According to the statement, Asuquo will be joining Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Gee and others who have all renewed their contracts with MTN.
Iweanoge was quoted in the statement as saying, "As was originally conceptualised, the ambassadorship will continually evolve to accommodate new talents and cater for diverse segments. This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like Cobhams Asuquo will be coming on board the MTN Ambassadorial family."
He stated, however, that for 2015, artistes like Timaya, Wizkid, Sean Tizzle and a few others would no longer be ambassadors for the brand, though the relationship continues in other areas in which MTN enables artists to monetise their work. He said, "Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian artistes can continue to monetise their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms," he said.
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