Xtra, which will replace ID:
Investigation Discovery when it launches next month, showcases the best
in gripping stories and dramatic reconstructions of everyday people behaving
badly, all filmed in a contemporary and stylish format. From desperate, deadly
housewives to vengeful, murderous husbands, ID Xtra will depict intriguing and
salacious real-life stories of passion, revenge, murder and desire to satisfy
the most curious and inquisitive viewer.
“With its glossy reconstructions of real-life mysteries, ID
Xtra will have viewers glued to their screens for hours at a time,” said James
Gibbons, EVP & Country Manager, Emerging Business, Discovery Networks
CEEMEA. “Mystery and suspense is one of the fastest growing genres within Pay
TV and Discovery is in pole position, leading the category with a channel that
has already been a proven success across CEEMEA. We are delighted to offer yet
another high-quality channel to DStv’s subscribers.”
Featuring a selection of
captivating content never before seen on DStv, ID Xtra will welcome a host of
new faces including Emmy Award-winning talk show host Jerry Springer and his
series Tabloid (weekdays, 7:20pm) which delves into the most shocking
and bizarre stories to have made headlines in America.
This January alone, DStv Premium, Compact Plus and Compact subscribers
can look forward to several brand new shows including; Do Not Disturb: Hotel Horrors
(Saturday 9 January, 9pm) the intriguing series that goes behind closed doors
to uncover the shocking crimes that happened inside hotels; Bad
Blood (Sunday 24 January, 9pm) follows families driven apart by heinous
crimes as they come together for the first time; and Mansions & Murders
(Monday 11 January, 9:50pm) re-enacts the terrible crimes involving wealthy
mansion dwellers.
ID Xtra is the latest channel from Discovery Networks CEEMEA and is
available in more than 20 markets across the region. Appealing to the
inquisitive viewer, the move builds on Discovery’s global success in this
genre. Since the new concept launched in
the US in 2012, ID has grown from #50 network for women aged 25-54yrs, to #7
today, and it has the longest length of tune in of all television – cable and
broadcast.
Look closer, the
true story is never as straight forward as you think! Catch all the drama when
ID Xtra launches on DStv on Tuesday 5th January.
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