Google’s Annual Year in Search looks back at the events and
hottest trends that kept fingers tapping throughout the year, in search of the
latest news. So what caught the
collective eye of Nigerians in 2015? Our
15th Annual Year in Search has all the answers, based on the top searches
conducted in the country.
Local personalities, surprising events and unexpected trends
in politics, business and entertainment had Nigerians trawling Google in search
of answers. The postponed 2015 General ‘Elections’ for example, made the list
of most searched events of the year, right behind the top ranking ‘Xenophobia
Attacks’ in South Africa, which startled the world in April. Third on the list
of Top 10 occurrences in Nigeria is the report on the arrest of pro-Biafra
activist and Director of Radio Biafra, ‘Nnamdi Kanu’. The much anticipated,
controversial Fight of the Century between ‘Manny Pacquiao and Floyd
Mayweather’ isn’t left out of the list, although apparently outshone in the
minds of Football-loving Nigerians by the ‘Under-17 World Cup’, which lies 4th
on the list.
Despite the global buzz which followed ‘Bruce Jenner’s
transgender revelation, Nigerians appeared to have been more fascinated by the
stories surrounding President ‘Muhammadu Buhari’. Interest in the lifestyle and
personality of Nigeria’s Head of State peaked during the presidential elections,
placing him in second position on the list of people Nigerians searched.
Topping the list is Nigerian actor, ‘Muna Obiekwe’ who passed away in
January.
Nigerians’ pride in the country’s hugely popular
entertainment industry is evident in the list of top trending songs with the
founder of YBNL Nation, and rave of the moment, ‘Olamide’, taking pole position
on the search list for Nigerian musicians and his hit track ‘Melo Melo’ leading
the pack of top 10 trending songs, leaving Adele’s ‘Hello’ lying fourth behind
Kiss Daniel’s ‘Woju remix’ and Olamide’s ‘Bobo’.
Top Searches in the Sports category were however dominated
by Barclays Premier League Clubs ‘Arsenal FC’; ‘Chelsea FC’ and ‘Manchester
United’. Thanks to the blackmail scandal hovering around him, Real Madrid and
France striker ‘Karim Benzema’ makes the list of top sports personalities,
behind ‘Pedro’, ‘Arda Turan’ and ‘Anthony Martial’.
The “Year-In-Search” lists are Google’s annual look at the
billions of searches performed throughout the year. Year-In-Search uses data
from multiple sources while filtering out spam and repeat queries, to build
more than 1,000 fascinating top-ten lists across pop culture, sports, music,
politics, news, and more. To see more information about Google’s Year in Search
across the globe and to watch our annual video, visit google.com/2015.
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