As part of his commitment to the NYPF, 2Baba will participate in NYPF events that connect entrepreneurs at home and abroad, lend his voice to projects that stimulate a start-up culture in Nigeria and also harness his own ideas and experiences to the NYPF goal which is to develop the next generation of Entrepreneurs through easy access to capital for innovative ideas and education.
Just a few days ago, on Wednesday, 2Baba became the first ever African ambassador of Italian liqueur brand, Campari. His manager, Efe Omorogbe said of the deal: "We are happy to be associated with the Campari brand, our collaboration with them is very strategic, and in the coming weeks, we'll be unveiling more details and what the next phase of the collaboration will look like."
2Baba has been on an incredible run this year, releasing three singles including the groovy 'Coded Tinz' and the Valentine Special 'Officially Blind'. The latest single titled "Oya Come Make We Go", which features multiple award-winning Kenyan Afro-pop band, Sauti Sol, was released following the announcement of the new endorsement deals, on Friday, 22 April, 2016.